Sport Management

The Bachelor of Science (B.S.) in Sport Management teaches students how to use important business concepts like management, marketing, finance, and law in the world of sports.

B.S. in Sport Management

With this bachelor's program, you'll be prepared for management and leadership positions with professional sports teams, intercollegiate and intramural athletics, and recreation programs at colleges, universities and amateur athletic organizations.

The sports industry is always changing, so it needs highly trained professionals to meet the ever-changing economic and lifestyle growth patterns in tomorrow’s marketplace. With more and more people getting into both playing and watching sports, the Sport Management discipline is growing increasingly complex. As a result, successful organizations in the sports industry are constantly searching for leaders with specialized training.

Learn more about SPM's curriculum

If you're passionate about sports and interested in the business side of things, this program can help you get ready for exciting careers in sports management!

Additional Department Program Offerings

Sport Management Certificate
Sport & Entertainment Law and Risk Management Certificate
Sport & Health Leaders Certificate

Career Opportunities

Students with a BS in Sport Management could obtain a wide variety of professions, such as...

>> Athlete business manager
>> Athlete development specialist
>> Athletic coach
>> Athletic director
>> Athletic trainer
>> Camp director
>> Coach
>> Community sports manager
>> Facilities operation manager
>> Professional sports scout
>> Professional team manager
>> Sports agent
>> Sports analytics specialist
>> Sports marketing manager
>> Sports publicist

The B.S./M.S. Sport Management combination degree program allows qualified students to complete both degrees in 5 years, instead of the usual 6 years.

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Skills Learned

Students in the SPM program develop a range of skills including:

Expertise in promoting sports events, creating marketing strategies and understanding consumer behavior
Understanding financial principles such as budgeting, revenue generation and financial analysis
Analyzing data related to player performance, fan engagement and business operations
Acquiring knowledge about planning, organizing and managing sports facilities and events
Learning about contracts, liability, intellectual property and other legal issues
Gaining an understanding of the governance structures, policies, and regulations of sports organization

Internships

All HHP students will complete an internship as a capstone experience. Examples of past student internship sites include...

Florida Gators Football
Florida High School Athletic Association
Goodyear Ballpark
Heritage Class Foundation (RBC Heritage)
iHeartMedia
IMG Academy
Jacksonville Jaguars
Madison Square Garden Company
Miami Dolphins
NASCAR Southeastern Region Team
Orange Bowl Committee
Orange Theory Fitness
Tampa Bay Lightning
TIAA Bank Field
TPC Sawgrass
UF University Athletic Association (UAA)
USA Rugby
Washington Nationals

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Research in Sport Management

Institute for Coaching Excellence

The Institute for Coaching Excellence is committed to the education and development of athlete facing professionals who are responsible for training elite athletes and teams. As the coaching profession has become more complex, coaches have assumed a wide variety of roles and responsibilities that contribute to long-term athlete development. We believe that educating coaches is a critical component of promoting athlete development and the sustainability of the coaching profession.

Innovative Research Initiatives in Sport (I-Rise)

The purpose of the I-Rise initiative is to increase the impact of sport event research for mega and small-scale sport events through dissemination and strategic alliances in the State of Florida, the USA, and globally.

Laboratory for Diversity in Sport

The Laboratory for Diversity in Sport is dedicated to producing and sharing research related to all forms of diversity within the sport and physical activity context. Researchers study people’s access to and experiences in sport, strategies to make sport more inclusive, and ways sport organizations can create and sustain diverse and inclusive environments. Our research focuses on making sport and physical activity more inclusive, ensuring that sport is a place for all.

Learn More about HHP Research