Assistant Professor
Department of Sport Management

  • Ph.D. in Sport Management, Florida State University (2017)
  • M.S. in Sport Management, Florida State University (2013)
  • B.S. in Physical Education, University of Otago (2012)

 McLeod CV

Contact Info

FLG 306
P.O. Box 118208
Gainesville, FL 32611-8208
(352) 294-1654|


Dr. Chris McLeod is an Assistant Professor with the Department of Sport Management at the University of Florida. He studies sports leagues’ market entry and athletes’ work, development, and conditions of employment with a special focus on the aspirational nature of work in the sport industry. He developed the concept of a human capital ecosystem in research on new leagues in the United States (e.g. Major League Rugby, National Pro Fastpitch, National Women’s Hockey League, Premier Lacrosse League). He is currently leading a team of researchers that use a mix of cutting edge analytics and qualitative methods to examine whether and why athletes’ overestimate their chances of “making it.”

Dr. McLeod has published research in top peer-reviewed sport journals such as Journal of Sport Management, Sport Management Review, Sociology of Sport Journal, Journal of Sports Economics, and Journal of Sport and Social Issues, among others. He is also an advisor to More Than Baseball, an organization dedicated to improving pay and working conditions of minor league baseball players. He has conducted research to help More Than Baseball understand players’ needs and is interested in working with other athlete-led and worker-led organizations.

Dr. McLeod is from Aotearoa/New Zealand and enjoys playing all sports

Research Interests

  • Labor Studies
  • Athlete Development
  • Sports Leagues
  • Market Entry
  • Sport Ecology


  • SPM 5506 Sport Finance
  • SPM 4515 Sport Business Finance