Artificial Intelligence and Data Analytics in Tourism, Hospitality and Event Management Certificate

About the Certificate

This certificate trains students in the applications of artificial intelligence & data analytics in the tourism, hospitality and event management. Students will have the opportunity to gain specialized knowledge and practice in areas such as artificial intelligence trends, analytic skills, machine learning concepts, technology applications, opportunities, and challenges in industries.




Certificates are open to all UF graduate students (MS and PhD students) with a minimum GPA 3.0 and interested individuals who have earned their BA/BS degree (with a minimum cumulative  GPA 3.0 and above) from a regionally accredited institution. Students may pursue just the graduate certificate as a non-degree seeking student. It is understood that some students who are eligible for admission to the graduate certificate program may not be eligible for admission to a graduate degree program.

  • Credits: 9 | Completed with minimum grades of C or better; courses must be taken at UF.
  • As the certificate is 9 credits, students must apply BEFORE they start the second course.

Required Coursework





HMG 6440

Artificial Intelligence Revolutions and Applications in Tourism, Hospitality and Events



HMG 6740

Smart Cities, Attractions, and Theme Parks



Select one elective from the following course list:                                     

HMG 6583C

Data Mining with Social Data



HMG 6448

GIS and Spatial Analysis for Tourism and Social Data



Total Credits




Contact US


Do you have questions about our certificate program? Send us an email!

To contact your advisor or schedule an appointment with them visit our Academic Advising  page!

Rachel JC Fu, Chair | 

Mailing Address 
University of Florida 
Department of Tourism, Hospitality & Event Management 
PO Box 118209
Gainesville, FL 32611 

Tel: (352) 294-1661 

Fax: (352) 846-6627 

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