Cynthia Willming, Ph.D.

Instructional Associate Professor, Undergraduate Coordinator
Department of Sport Management

  • Ph.D. in Health and Human Performance, Specialization in Tourism, Minor in Sociology, University of Florida (2001)
  • M.S. in Recreational Studies, University of Florida (1994)
  • B.S. in Recreation, University of Florida (1993)

Willming CV

Contact Info

FLG 301
P.O. Box 118208
Gainesville, FL 32611-8208
(352) 294-1662 |


Cynthia Willming, Ph.D., joined UF in 2009 as an Adjunct Faculty Member. Willming came to UF from Bethune Cookman College where she was chair of the Recreation Administration Program. Willming was also an assistant professor of Marketing and Leisure Service Delivery at California State University, Chico.

Willming’s area of research in tourism studies focused on the leisure travel behaviors of African Americans and their perceptions of racial discrimination while traveling for pleasure. The focus of this research has been to examine perceived racial discrimination based on sociological factors.

Research Interests

  • Event Management
  • Perceived Racial Discrimination and Leisure Travel
  • Race and Leisure Travel


  • HFT 2750 Event Management
  • HFT 3512 Event Promotion
  • HFT 4517 Convention Sales & Services
  • HFT 4754 Advanced Event Management