Department of Tourism, Recreation & Sport Management
P.O. Box 118208
Gainesville, FL 32611-8208
(352) 294-1662 | firstname.lastname@example.org
Cynthia Willming, Ph.D., joined UF in 2009 as an Adjunct Faculty Member. Willming came to UF from Bethune Cookman College where she was chair of the Recreation Administration Program. Willming was also an assistant professor of Marketing and Leisure Service Delivery at California State University, Chico.
Willming’s area of research in tourism studies focused on the leisure travel behaviors of African Americans and their perceptions of racial discrimination while traveling for pleasure. The focus of this research has been to examine perceived racial discrimination based on sociological factors.