Cynthia Willming, Ph.D.

Department of Tourism, Recreation & Sport Management

  • Ph.D. in Health and Human Performance, Specialization in Tourism, Minor in Sociology, University of Florida (2001)
  • M.S. in Recreational Studies, University of Florida (1994)
  • B.S. in Recreation, University of Florida (1993)

Willming CV

Contact Info

FLG 190B
P.O. Box 118208
Gainesville, FL 32611-8208
(352) 294-1662 |


Cynthia Willming, Ph.D., joined UF in 2009 as an Adjunct Faculty Member.  Willming came to UF from Bethune Cookman College where she was chair of the Recreation Administration Program. Willming was also an assistant professor of Marketing and Leisure Service Delivery at California State University, Chico.

Willming’s area of research in tourism studies focused on the leisure travel behaviors of African Americans and their perceptions of racial discrimination while traveling for pleasure.  The focus of this research has been to examine perceived racial discrimination based on sociological factors.

Research Interests

  • Perceived Racial Discrimination and Leisure Travel
  • Race and Leisure Travel


  • LEI 3140 Philosophy and History of Leisure
  • LEI 3400 Recreation Program Design