Brian Avery

Department of Tourism, Recreation & Sport Management

  • Master of Science in Hospitality and Tourism Management (University of Central Florida)
  • Bachelor of Science in Health, Leisure, and Exercise Science (University of West Florida)

Avery CV

Contact Info

P.O. Box 118208
Gainesville, FL 32611-8208


Brian D. Avery joined UF in 2018 as a Lecturer. With a hospitality career that spans nearly three decades, Avery has had a hand in almost every branch of the business—everything from service on the front lines to executive stints in staffing and safety management. Brian has spent the past decade in the classroom teaching and learning, consulting as an expert witness, and speaking publicly—sharing what he has learned on the front lines, in the classroom, and in the courtroom. Brian’s background is comprised of three areas of expertise: risk and safety management; related to events, tourism and attractions; event design and execution; and, education.

Research Interests

  • Event, tourism, and attraction management
  • Event, tourism, and attraction risk and safety management
  • Event, tourism, and attraction regulations, standards, and practices
  • Event design and execution
  • Amusement ride and device safety


  • HFT 4517 Convention Sales & Services
  • HFT 4754 Advanced Event Management ​