Learn it in class. live it in the real world.
What You’ll Study in Sport Management
Sport Management (SPM) prepares you for the business side of sport and entertainment. You’ll study marketing, event management, analytics, law, and leadership, all through the lens of professional, collegiate, and community sport.
In Sport Management, your classes are designed to connect directly to real careers. You’ll mix foundational coursework with projects, internships, and experiences that feel like the work you want to do after graduation.
Students in the Sport Management program develop a wide range of skills including the ability to:
- Understand how the sport industry operates, from teams and leagues to events and organizations
- Develop marketing and branding strategies that engage fans and grow audiences
- Plan and manage sport events, from game day operations to large-scale experiences
- Analyze data to support decision-making in areas like ticket sales, sponsorships, and fan engagement
- Build skills in leadership, communication, and teamwork within fast-paced environments
- Explore the business side of sport, including revenue generation, partnerships, and operations
- Gain real-world experience through internships, networking, and hands-on opportunities
The Department of Sport Management prepares students to lead and develop sports-related businesses and enterprises that are socially responsible, inclusive and effective through courses like:
- Athlete Health and Wellbeing
- Fundamentals of Coaching: Managing Your Culture
- Fundamentals of Coaching: Managing Your Program
- Fundamentals of Coaching: Managing Yourself
- Legal Issues in Sport
Risk Management in Live Entertainment and Sports - Social Issues in Sport
- Sport Business and Finance
- Sport Event Management
- Sport Marketing
- Sport Performance Analytics
- Sport Operations and Facility Management
As part of the degree program, students must complete either an approved 12-credit internship or opt for the non-internship option. The 12-credit internship is an approved 12-week internship that takes place in a full semester of the student’s choice, after the student has earned at least 60 credit hours. Students who declare the non-internship option can replace the 12-credit internship with 12 credits of non-internship pre-approved Sport Management courses. Examples of past internship sites include:
- Baltimore Orioles
- Goodyear Ballpark
- iHeartMedia
- Jacksonville Jaguars
- Madison Square Garden Entertainment
- NASCAR
- PGA (Southern Texas Section)
- Savannah Bananas
- Stephen C. O’Connell Center
- Tampa Bay Lightning
- TIAA Bank Field
- UF University Athletic Association
- U.S. Center for Mental Health & Sport
- USA Rugby
HHP’s study abroad program offers hands-on learning opportunities at locations around the globe:
- Antarctica: The Frozen Continent
- Argentina: Global Sport Leaders
- Australia: Fundamentals of Sport Performance
- Austria and Germany: Sport Management
- Greece: Kinesiology & Engineering
- Ireland: Sports and Healthcare
- Japan: Internship
- Japan: Japanese Sport and Culture
- London: Human Performance
- North Queensland: Sustaining Humans and their Environment
- Panama: Exploring the Canal Across Disciplines
- Portugal & Spain: Cultural Nutrition & Health
- Spain: Athlete Development & Career Management
- Thailand: Clinical Shadowing
80%
In-Demand Major
SPM has seen a 80% increase in degrees awarded over the past five years: a clear sign of rising interest, strong student outcomes, and the program’s expanding reputation
4+1
Combined Degree Option
SPM offers a combined B.S./M.S. degree option, allowing students to earn their graduate degree in only one year, reducing overall cost and time
80%
Faculty Who Know Your Name
80% increase in faculty since 2015 to maintain an exceptional student experience
Hear from Sport Management students about the courses and professors who make learning engaging, supportive, and relevant to your future goals.
Undergraduate Admission Information
Your Path to HHP