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Directory University of Florida

Learn it in class. live it in the real world.

What You’ll Study in Sport Management

Sport Management (SPM) prepares you for the business side of sport and entertainment. You’ll study marketing, event management, analytics, law, and leadership, all through the lens of professional, collegiate, and community sport.

In SPM, your classes are designed to connect directly to real careers. You’ll mix foundational coursework with projects, internships, and experiences that feel like the work you want to do after graduation.

Students in the SPM program develop a wide range of skills including the ability to:

  • Understand how the sport industry operates, from teams and leagues to events and organizations
  • Develop marketing and branding strategies that engage fans and grow audiences
  • Plan and manage sport events, from game day operations to large-scale experiences
  • Analyze data to support decision-making in areas like ticket sales, sponsorships, and fan engagement
  • Build skills in leadership, communication, and teamwork within fast-paced environments
  • Explore the business side of sport, including revenue generation, partnerships, and operations
  • Gain real-world experience through internships, networking, and hands-on opportunities

The Department of Sport Management prepares students to lead and develop sports-related businesses and enterprises that are socially responsible, inclusive and effective through courses like:

  • Athlete Health and Wellbeing
  • Fundamentals of Coaching: Managing Your Culture
  • Fundamentals of Coaching: Managing Your Program
  • Fundamentals of Coaching: Managing Yourself
  • Legal Issues in Sport
    Risk Management in Live Entertainment and Sports
  • Social Issues in Sport
  • Sport Business and Finance
  • Sport Event Management
  • Sport Marketing
  • Sport Performance Analytics
  • Sport Operations and Facility Management
  •  
View Full List of SPM Courses

As part of the degree program, students must complete either an approved 12-credit internship or opt for the non-internship option. The 12-credit internship is an approved 12-week internship that takes place in a full semester of the student’s choice, after the student has earned at least 60 credit hours. Students who declare the non-internship option can replace the 12-credit internship with 12 credits of non-internship pre-approved SPM courses. Examples of past internship sites include:

  • Baltimore Orioles
  • Goodyear Ballpark
  • iHeartMedia
  • Jacksonville Jaguars
  • Madison Square Garden Entertainment
  • NASCAR
  • PGA (Southern Texas Section)
  • Savannah Bananas
  • Stephen C. O’Connell Center
  • Tampa Bay Lightning
  • TIAA Bank Field
  • UF University Athletic Association
  • U.S. Center for Mental Health & Sport
  • USA Rugby
SPM Internships and Practicums

HHP’s study abroad program offers hands-on learning opportunities at locations around the globe:

  • Antarctica: The Frozen Continent
  • Argentina: Global Sport Leaders
  • Australia: Fundamentals of Sport Performance
  • Austria and Germany: Sport Management
  • Greece: Kinesiology & Engineering
  • Ireland: Sports and Healthcare
  • Japan: Internship
  • Japan: Japanese Sport and Culture
  • London: Human Performance
  • North Queensland: Sustaining Humans and their Environment
  • Panama: Exploring the Canal Across Disciplines
  • Portugal & Spain: Cultural Nutrition & Health
  • Spain: Athlete Development & Career Management
  • Thailand: Clinical Shadowing
Explore HHP Study Abroad Opportunities

80%

In-Demand Major

SPM has seen a 80% increase in degrees awarded over the past five years: a clear sign of rising interest, strong student outcomes, and the program’s expanding reputation

4+1

Combined Degree Option

SPM offers a combined B.S./M.S. degree option, allowing students to earn their graduate degree in only one year, reducing overall cost and time

80%

Faculty Who Know Your Name

80% increase in faculty since 2015 to maintain an exceptional student experience

Hear from SPM students about the courses and professors who make learning engaging, supportive, and relevant to your future goals.

A group of students stand behind an ESPN College GameDay desk outdoors.
“The coursework goes beyond memorizing facts and really focuses on real-life cases and applications. It feels like I’m actually learning skills and knowledge that I’ll use in my career, not just things to study for a test.”
– Kayla G., SPM Student
A group of five college students walk on a sunny campus path, smiling and chatting.
“SPM has helped me feel more confident about my career path by providing events that expose me to sport professionals and real industry experiences. These opportunities have introduced me to career paths and job roles I may not have otherwise considered.”
– Syndey Z., SPM Student
A professor stands at the front of a lecture hall, engaging a group of attentive students seated in tiered rows.
“The professors in SPM are incredibly passionate about what they teach. Their engaging teaching styles and genuine enthusiasm make learning exciting, and they’re always willing to go the extra mile to help students succeed.”
– Grace D., SPM Student

Attend the HHP Info Session at Preview

Discover what it’s like to be part of HHP. Explore SPM, connect with faculty and students, and get real insight into academics, campus life, and your future career path.

HHP College Session:
Day 1
Reitz Union, Room 3320:
1:55 – 2:30 p.m.
or
2:35 – 3:10 p.m.

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