About D.K. Stanley Day
UF HHP holds an annual D.K. Stanley Day, established in 1986 as a memorial to Dennis Keith “Dutch” Stanley, the first dean of the college. We recognize his many contributions to the professions of physical education, health education and recreation. The generous support of the Frederick Family Endowment makes this event possible.
The day’s events take place on the historic “Alligator Alley” basketball court (Florida Gym, Room 105).
2026 D.K. Stanley Day
The college is excited to welcome T. Bettina Cornwell, Ph.D., the Philip H. Knight Chair and head of the University of Oregon Lundquist College of Business’ Department of Marketing, as its 2026 speaker at D.K. Stanley Day on March 24, 2026.
T. Bettina Cornwell, Ph.D.
Philip H. Knight Chair, and Head, Department of Marketing
University of Oregon
Featured Lecture
The New Playing Field in Sponsorship
Sponsorship is a significant funding mechanism for sports, the arts, and events. It is also a community and marketing platform for sponsoring brands. Sport properties partner with brands for extended contracts (e.g., FIFA World Cup and Visa, Olympic and Paralympic Games and Allianz) and through this create lasting links in the minds of audiences. We have known for decades that partnerships in sport build links that extend beyond the end of contracts. The current discussion tracks this evolution and provides new research findings on how marketing via sport has changed the very nature of marketing communications in sponsoring. The construct of shared brand equity is introduced as the central mechanism that accounts for both advantageous and detrimental responses by audiences to sponsoring activities. As well findings from research on brand awareness provide impetus for rethinking research methods in complex ecosystems such as sponsoring.
Speaker Biography
T. Bettina Cornwell (Ph.D. in marketing, The University of Texas) is the Philip H. Knight Chair in the Lundquist College of Business and Head of the Department of Marketing at the University of Oregon. Bettina is best known for her work on sponsorship-linked-marketing. Bettina’s research has appeared in the Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Marketing, Academy of Management Review and Journal of Sport Management. She consults with brands and organizations and is a keynote speaker that emphasizes understanding how thing work. More broadly, her research focuses on marketing communications and consumer behavior and often includes international and public policy emphases. The third edition of her book, Sponsorship in Marketing was published in May of 2025.
Student Poster Symposium
Learn about student research projects in the College of Health and Human Performance spanning all disciplines: applied physiology and kinesiology; health education and behavior; sport management; tourism, hospitality and event management. Prizes will be awarded to the best posters from each department, as well as the runner up.
The symposium is open to the public. We are not yet accepting registrations for the March 2026 symposium.
Participant Registration
Students and postdocs in the College of Health & Human Performance are invited to participate in the D.K. Stanley Day Research Symposium.