Sponsorship Analytics Laboratory
Department of Sport Management
College of Health & Human Performance
University of Florida
About the Laboratory
The Sponsorship Analytics Laboratory supports research and collaboration focused on sponsorship strategy, measurement, and analytics in sport and related industries.
Additional information about the laboratory’s research, projects, opportunities, and resources will be available soon.
Leadership
Director
Norman O’Reilly, M.A., M.B.A., Ph.D., C.P.A.
Professor of Sport Management
Director, UF Sponsorship Analytics Laboratory
Faculty Profile →
Contact
Norman O’Reilly
oreillyn@ufl.edu