Business of Sport Symposium
The Business of Sport Symposium (BOSS) is an annual event hosted by the Department of Sport Management at the University of Florida. It brings together industry leaders, UF faculty, and students to explore the business, branding, and strategy of modern sport.
2025 Agenda
Day 1 – Monday, October 27, 2025
📍Reitz Union ROOM CHAMBER (Ground Floor)
| Time | Title/Topic | Speaker(s) |
|---|---|---|
| 9:00am – 9:20am | Welcome & Opening Comments | Dr. Michael Reid, Dean – College of Health & Human Performance Dr. Kiki Kaplanidou, Department Chair – Sport Management Department |
| 9:30am – 10:25am | Panel: NIL/The Sport Agent Perspective | Jonathan Perzley, Co-founder & Agent – Sportstars Justin Giangrande, Founder & CEO – Network Moderator: Lisa Ben-Chaim, VP Player Engagement & Community Outreach – Florida Victorious |
| 10:40am – 11:30am | Presentation: Marketing Challenges for Small Market NFL Teams | Chris Gargani, VP Sales and Marketing – Jacksonville Jaguars Moderator: Laura Barnes |
| 11:45am – 12:35pm | Panel: Career Insight & Advice for Aspiring Sport Professionals | Aldo Kafi, Head of Partnership Management – FIFA Sanja Komljenovic, CEO of ONA Creative Alexander Diaz, COO – LA Clippers/Intuit Dome Taryn Morgan, VP Athletic & Personal Development – IMG Academy Moderator: Laura Barnes |
| 12:35pm – 12:40pm | Closing Comments | Dr. Kiki Kaplanidou |
Day 2 – Tuesday, October 28, 2025
| Time | Title/Topic | Speaker(s) |
|---|---|---|
| 9:20am | Welcome & Opening Comments | Dr. Kiki Kaplanidou |
| 9:35am – 10:25am | Panel: Sport Events and Community Development Considerations | Joleen Cacciatore, Director – Gainesville Sport Commission James Tsismanakis, CEO -Dekalb County CVB, Sports Dekalb Moderator: Dr. Kiki Kaplanidou |
| 10:40am – 11:30am | Fireside Chat: FIFA Club Cup & its Impact on the Orlando Area | Jason Siegel, President & CEO – Greater Orlando Sports Moderator: Dr. Kiki Kaplanidou |
| 11:45am – 12:35pm | Panel: How NIL has changed the business of College Sports | Kristi Dosh, Founder – Business of College Sports & Adjunct faculty – UF Dr. Molly Harry, UF SPM Faculty Ben Chase, Director of NIL Strategy – Florida Gators Moderator: Laura Barnes |
| 12:35pm – 12:40pm | Closing Comments | Dr. Kiki Kaplanidou |
Featured Speakers
Taryn Morgan – VP of Athletic & Personal Development
IMG Academy
Alex Diaz – Chief Operating Officer
LA Clippers/Intuit Dome
Lisa Ben-Chaim – VP Player Engagement & Community Outreach
Florida Victorious
James Tsismanakis – Chief Executive Officer
DeKalb County Convention & Visitors Bureau
Sanja Komljenovic – CEO & Executive Creative Director
ONA Creative
Dr. Molly Harry – Assistant Professor, Dept. of Sport Management
University of Florida
Joleen Cacciatore-Miller – Director
Gainesville Sports Commission
Aldo Kafie – Head of Partnership Management
FIFA Worldwide
Chris Gargani – VP Sales & Marketing
Jacksonville Jaguars
Justin Giangrande – Founder/CEO
Network (Marketing Partnerships & Brand Development)
Jason Siegel – President & CEO
Greater Orlando Sports Commission
Kristi Dosh – Founder & CEO / Adjunct Faculty
Business of College Sports / University of Florida
Ben Chase – Director of NIL Strategy
Florida Gators
Jonathan Perzley – Co-Founder & NFL Agent
SportStars
Topics Covered
- Name, Image, Likeness – the sport agent perspective
- Career insights & advice for aspiring sport professionals
- Marketing challenges for small market NFL teams
- Sport events & community development considerations
- FIFA Club Cup & its impact on the orlando area
- How name/image/likeness has changed the business of college sports