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Directory University of Florida

Finalized June 24, 2026

Sport Management Strategic Plan

The Department of Sport Management developed this five-year strategic plan through a collaborative process involving faculty, staff and doctoral students. The plan establishes the department’s mission, vision, values and strategic priorities for teaching, research, industry engagement and sustainable growth.

Vision

Developing global leaders

Develop innovative, career-ready, global leaders in sport management.

Mission

Advancing knowledge and practice

We ignite curiosity, advance knowledge and transform practice through teaching, research and service—empowering students, strengthening communities and shaping the future of sport management.

Planning Process

Built through broad engagement

Strategic planning meetings were held from August 2025 through May 2026 with support from University of Florida Human Resources. Faculty, staff and doctoral students contributed to the process.

How We Work

Team Values

Five shared values guide departmental decisions, relationships and daily work.

Integrity

Acting with honesty, accountability and consistency while prioritizing the greater good.

Communication

Sharing information clearly, consistently and transparently to strengthen understanding and reduce silos.

Respect

Fostering an inclusive, supportive environment that values each person’s contributions.

Wellbeing

Supporting healthy boundaries, sustainable workloads, wellness and community.

Quality

Delivering high-impact work through collaboration, feedback, innovation and continuous improvement.

Looking Ahead

Strategic Pillars

The plan identifies four priorities that will guide the department’s work over the next three to five years.

Industry Integration and External Impact

Goal: Become indispensable to the sport industry.

Distinctive Curriculum and Career-Ready Graduates

Goal: Deliver innovative, differentiated education.

  • Curriculum modernization
  • Industry alignment
  • Stronger program identity
  • Experiential learning expansion

Focused Research Excellence and Visibility

Goal: Establish leadership in high-impact research areas.

  • Increase research quality and output
  • Expand external funding
  • Enhance student research engagement
  • Translate research into practice

Culture, Capacity and Sustainable Operations

Goal: Build a high-performing, collaborative department.

  • Communication and alignment
  • Workforce capacity and workload balance
  • Faculty and staff development
  • Department culture and wellbeing