Digital Health Glossary
- 360° Marketing - The goal of “360 degree marketing” is to examine an audience holistically to understand all of their traditional and multi-media touch points and to develop a multi-channel “marketing mix” that can reach them from all directions (Rosati, 2007). It is a customer-centered strategy that integrates traditional media (such as news media, organizational, and interpersonal communication), with new and social media (such as social networking, mobile, and micro-blogging), in order to figuratively surround the audience with the targeted message. (Rosati, C. (2007). MTV: 360° of the industrial production of culture. Transactions of the Institute of British Geographers, 32(4), 556-575. doi: 10.1111/j.1475-5661.2007.00266.x)
- App - Abbreviation for an application software that runs on a computer, mobile device, or other platform (ex: iPhone or Facebook).
- eHealth - the combined use of electronic communication and information technology in the health sector.
- Electronic Health Record (EHR) - A digital record of patient health information generated by one or more encounters in any care delivery setting. Included in this information are patient demographics, progress notes, diagnoses, medications, vital signs, medical history, immunizations, laboratory data and radiology reports. Also known as Electronic Medical Record (EMR). (Healthcare Information and Management Systems Society – HIMSS, http://www.himss.org/ASP/topics_ehr.asp)
- Health 2.0 - The use of Web-based and social networking tools to facilitate communication and information exchange between and among patients, caregivers, medical professionals, and other health care stakeholders. (http://www.health2con.com/about-us/defining-health-2-0/)
- Information and Communication Technologies (ICT) - unified communication and integration of telecommunications, intelligent building management systems and audio-visual systems in modern information technology.
- Interactive Voice Response (IVR) - allows customers to interact with a company’s database via a telephone keypad or by speech recognition, after which they can service their own inquiries by following the IVR dialogue.
- mHealth - Mobile Health (mhealth) is a segment of electronic health (eHealth).It involves the delivery of health care services using wireless technologies, primarily mobile communication devices such as mobile phones, smart phones, PDAs, laptops and tablet PCs. Applications range from targeted text messages to promote healthy behavior to wide-scale alerts about disease outbreaks. (mHealth for Development: The Opportunity of Mobile Technology for Healthcare in the Developing World. United Nations Foundation, http://www.vitalwaveconsulting.com/pdf/mHealth.pdf)
- Personal Health Record (PHR) - A health record that is initiated and maintained by an individual. An ideal PHR provides a complete and accurate summary of the health and medical history of an individual by gathering data from many sources and making this information accessible online to anyone who has the necessary electronic credentials to view the information.
- Social Marketing - "The application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence voluntary behavior of target audiences in order to improve their personal welfare and that of society." (Andreasen, AR. Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco, CA: Jossey-Bass; 1995.)
- Web 2.0 - Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration. Users can interact or collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them. Examples include Facebook, YouTube, Twitter, Blogs, and RSS Feeds. (http://en.wikipedia.org/wiki/Web_2.0)
