Richard Yi, Ph.D.

Associate Professor
Department of Health Education & Behavior

  • Ph.D. in Psychology, Stony Brook University (2002)
  • M.A. in Psychology, Stony Brook University (1999)
  • B.A. in Psychology, B.A. in English, Lafayette College (1996)



Contact Info

FLG 12
P.O. Box 118210
Gainesville, FL 32611-8210
(352) 294-1813 |


Richard Yi is Associate Professor in the Department of Health Education and Behavior and the Scientific Co-Director of the Center for Behavioral Economic Health Research (CBEHR). Dr. Yi has an affiliate appointment in the Department of Psychology, and is a member of the UF Center for Addiction Research and Education (CARE) and the UF Cancer Center, Cancer Population Sciences. He previously held academic positions at the University of Maryland and the University of Arkansas for Medical Sciences.

Dr. Yi employs behavioral economic approaches to examine basic decision and behavioral processes associated with health, with focus on valuation of delayed outcomes (delay discounting) and dynamic inconsistency as principal factors in addiction and relapse. Dr. Yi’s research has also explored approaches to remediate accelerated delay discounting associated with health-compromising behaviors. He is also broadly interested in the intersection of intertemporal and interpersonal decision-making.

Dr. Yi is an Associate Editor of Behavioural Processes, and serves on numerous editorial boards. He has served as a reviewer for journals in the areas of addiction, decision-making, learning, and general psychology, and regularly serves as grant reviewer for the National Institutes of Health and The National Science Foundation

Research Interests

  • Behavioral economics
  • Self-control and impulsivity
  • Delay discounting
  • Mindset approaches to health behavior change