Department of Tourism, Recreation & Sport Management
P.O. Box 118208
Gainesville, FL 32611-8208
(352) 294-1664 | firstname.lastname@example.org
Brian Mills, Ph.D., is an Assistant Professor with the Department of Tourism, Recreation and Sport Management at the University of Florida. His research interests encompass topics such as the sports labor market, industrial organization and sports league policy (demand, competitive balance, revenue sharing, etc.), public policy and economic development related to sport, and advanced analytics in the sports business. He is especially interested in applying economic lessons and quantitative analysis to problems that sport managers face in their everyday decision making.
His professional memberships include the North American Association of Sports Economists (NAASE) and the North American Society for Sport Management (NASSM). He has published in top field journals such as the Journal of Sport Management and Tourism Management, and has authored published or forthcoming articles in the Journal of Quantitative Analysis in Sports,Economic Inquiry, Managerial and Decision Economics, and the Journal of Sports Economics.
Dr. Mills has also worked on consulting projects for professional sports teams and municipalities both in the U.S. and Canada. These projects include economic development reports, evaluation of the impacts of pro franchise moves on incumbent counterparts, marketing analytics and programming for an NBA franchise, and viral marketing viability for a new sports website.